A beginner’s guide to Amazon Ads! This week we have a fantastic interview with the delightful Brian Meeks, who talked to us about creating and making money on Amazon Ads. Brian recently published a book on how to master Amazon ads (Mastering Amazon Ads:An Author’s Guide), and runs a very successful Facebook group on the same topic. He was kind enough to break it all down to the simple version for us, and run through the basics of creating and running a successful Amazon ad.
If you’ve never been on the inside of an Amazon ad, this episode will give you enough information to get you clicking over to the Amazon Marketing Services website to get started. If you’re a bit more experienced, don’t worry, the insights on copywriting and the tips for creating successful ads will be enough to keep you listening.
We learned so much from talking to Brian, and we know you will too. 🙂
Check out Brian’s author website at: http://extremelyaverage.com/
Brian’s facebook group: Mastering Amazon Ads: An Author’s Guide – Beta Group
Facebook group 20Booksto50K
In this week’s interview Shar and Trudi have to soldier on in rainy old New Zealand while Wendy and Cher continue swanning about in Orlando. Happily we managed to score a fantastic interview with the lovely Monica Leonelle who chatted to us about marketing for indie authors, and the lessons she’s learned since starting out.
Knowing what to write about in your newsletter or on Facebook, or even how to connect with your readers can be a big problem for writers. (I know I struggle with it!) Monica took us through some of the psychological triggers that she’s come across over her years as a marketer and copywriter, and explains how you can sprinkle them into your marketing content to make it more compelling and persuasive to the reader.
This interview is filled to the brim with fantastic tips on how to amp up your connection to your readers, find new super-fans, and generally improve your ability to promote your books. Yay!
Note: There is a small echo problem in the first five minutes of this recording – but don’t give up, it gets better. And you won’t want to miss this content!
Monica has an amazing website for writers at www.proseonfire.com
Cheryl and Wendy are still at RWA in Orlando, and this time they managed to score an interview with the wonderful Roxanne St. Claire, an uber-successful Indie author who opens up about her writing and how she’s been able to create such a successful career. Roxanne started out in traditional publishing, where she learned all about the publishing process, before she made the decision to move into self publishing. These days she’s fully self published, with 17 self published books under her belt to add to 30+ traditionally published books. Roxanne talks with Wendy and Cheryl about the benefits of self publishing, how she’s been able to use her marketing savvy to move her career ahead, what to think about when creating series that your readers will love, and how to stand out from the crowd.
This is another don’t-miss episode, with multiple insights to help your writing career. 🙂
Roxanne St. Claire is a New York Times and USA Today bestselling author of more than forty novels of suspense and romance, including the popular Barefoot Bay series, plus multiple stand alone books.
In addition to being an nine-time nominee and one-time winner of the RITA ™ Award, Roxanne’s novels have won the National Reader’s Choice Award for best romantic suspense four times, as well as the Daphne du Maurier Award, the HOLT Medallion, the Maggie, Booksellers Best, Book Buyers Best, the Award of Excellence, and many others. Her books have been translated into dozens of languages and one has been optioned for film.
Roxanne lives in Florida with her husband and two mostly adorable dogs, and still tries to run the lives of her college-aged daughter and 20-something son. She can be reached via her website, www.roxannestclaire.com or on her Facebook Reader page, www.facebook.com/roxannestclaire and on Twitter at www.twitter.com/roxannestclaire.
Before I say anything else, let me get this out of the way… Sqeeeeeee! We interviewed Mark Dawson! OMG! *coughs* Right. Now back to the regularly scheduled blurb about this episode… This week we have a very special episode all the way from the Romance Writers of America conference where Cheryl and Wendy just spent the week schmoozing and mingling with romance writers from all over the world. They were lucky enough to tie down…er…interview a couple of great Indie authors while they were there, and this Mark Dawson interview is the first of our RWA special episodes this week. Mark was, according to Wendy and Cher, a lovely, gracious interviewee, and despite being completely starstruck, they managed to squeeze out a fantastic episode full of great advice, tips and insider information from the great man himself. 🙂
I’ve been a writer for years. I had a couple of novels published traditionally fifteen years ago, but no-one read them. (Truth be told, they’re not very good.) It was only when self-publishing became a viable way to get my books into the hands of readers that things really took off. These days, I’m a best-seller on Amazon, Barnes and Noble and Apple. But it wasn’t always like that. I remember, very clearly, when I couldn’t sell a thing. I had good books, but no-one could find them. Reviews were impossible, and I used to do a little dance of joy whenever MailChimp emailed me to let me know that I had a new subscriber (who wasn’t also a member of my immediate family). But I am tenacious, and I love to learn. So I spent hundreds of hours and thousands of dollars teaching myself how to make my books visible so that readers could find and, hopefully, buy them. I worked out what works and what doesn’t work, and then I used that knowledge to:
- grow a mailing list of over 40,000 readers;
- turn those readers into fans (and often friends);
- build launch strategies that have allowed me to launch my books into the top #100;
I’ve had a series bought by Amazon’s Thomas & Mercer imprint. I’ve sold the movie rights to a series to a very well known Hollywood producer. Audible have bought the audio rights to all of the books in one of my series. I speak at conferences. I consult for traditional publishing, and teach them how to use the modern marketing methods that have been at the heart of my success. Other indie writers started to ask me to help them, too. I’ve always loved the give and take in the community, and I have always been happy to do what I can. In 2015, I was persuaded to do something that could be scaled: an online course. I contacted two old friends – James Blatch and John Dyer – who I had worked with when I was in the film industry. James and John have backgrounds in journalism, education and video production. We realised that we had a very complementary set of skills. We started working together as The Self Publishing Formula and launched our first course: FB Ads for Authors. We have since added a course on Twitter advertising and now we are working on YouTube and an entry level course, too. At its heart, SPF is about teaching. We give away free master classes that hold nothing back (for example, you can use our FB entry level course to start adding to your mailing list right away). We have a podcast, where we speak to some of the biggest names in publishing. And we have lots of big ideas for the future. And we would love you to be a part of it.
This week we talk about the best ways to find and keep your focus. We’ve talked about it in general terms before, so this time we aimed in on the mental stuff around focus, and how to avoid self sabotage in your writing career. This episode was all about crawling into our brains to understand why we do things that make us lose our focus, take us out of our ‘zone’ and destroy our productivity.
We talked about self awareness, ie knowing what’s going on inside your head that’s letting your focus go, as well as the overstimulation and desensitisation that exists in the technological world we live in, and then finally dun…dun…dun…the deathbed test. Listen in to find out what that means… 🙂