SPA Girls Podcast – EP94 – Interview with Monica Leonelle
Aug10

SPA Girls Podcast – EP94 – Interview with Monica Leonelle

In this week’s interview Shar and Trudi have to soldier on in rainy old New Zealand while Wendy and Cher continue swanning about in Orlando. Happily we managed to score a fantastic interview with the lovely Monica Leonelle who chatted to us about marketing for indie authors, and the lessons she’s learned since starting out.

Knowing what to write about in your newsletter or on Facebook, or even how to connect with your readers can be a big problem for writers. (I know I struggle with it!) Monica took us through some of the psychological triggers that she’s come across over her years as a marketer and copywriter, and explains how you can sprinkle them into your marketing content to make it more compelling and persuasive to the reader.

This interview is filled to the brim with fantastic tips on how to amp up your connection to your readers, find new super-fans, and generally improve your ability to promote your books. Yay!

Note: There is a small echo problem in the first five minutes of this recording – but don’t give up, it gets better. And you won’t want to miss this content!

Monica has an amazing website for writers at www.proseonfire.com

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SPA Girls Podcast – EP93 – Interview with Roxanne St. Claire
Aug03

SPA Girls Podcast – EP93 – Interview with Roxanne St. Claire

Cheryl and Wendy are still at RWA in Orlando, and this time they managed to score an interview with the wonderful Roxanne St. Claire, an uber-successful Indie author who opens up about her writing and how she’s been able to create such a successful career. Roxanne started out in traditional publishing, where she learned all about the publishing process, before she made the decision to move into self publishing. These days she’s fully self published, with 17 self published books under her belt to add to 30+ traditionally published books. Roxanne talks with Wendy and Cheryl about the benefits of self publishing, how she’s been able to use her marketing savvy to move her career ahead, what to think about when creating series that your readers will love, and how to stand out from the crowd.

This is another don’t-miss episode, with multiple insights to help your writing career. 🙂

Roxanne St. Claire is a New York Times and USA Today bestselling author of more than forty novels of suspense and romance, including the popular Barefoot Bay series, plus multiple stand alone books.

In addition to being an nine-time nominee and one-time winner of the RITA ™ Award, Roxanne’s novels have won the National Reader’s Choice Award for best romantic suspense four times, as well as the Daphne du Maurier Award, the HOLT Medallion, the Maggie, Booksellers Best, Book Buyers Best, the Award of Excellence, and many others. Her books have been translated into dozens of languages and one has been optioned for film.

Roxanne lives in Florida with her husband and two mostly adorable dogs, and still tries to run the lives of her college-aged daughter and 20-something son.  She can be reached via her website, www.roxannestclaire.com or on her Facebook Reader page, www.facebook.com/roxannestclaire and on Twitter at www.twitter.com/roxannestclaire.

 

 

 

 

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SPA Girls – EP92 – Interview with Mark Dawson
Aug01

SPA Girls – EP92 – Interview with Mark Dawson

Before I say anything else, let me get this out of the way… Sqeeeeeee! We interviewed Mark Dawson! OMG! *coughs* Right. Now back to the regularly scheduled blurb about this episode… This week we have a very special episode all the way from the Romance Writers of America conference where Cheryl and Wendy just spent the week schmoozing and mingling with romance writers from all over the world. They were lucky enough to tie down…er…interview a couple of great Indie authors while they were there, and this Mark Dawson interview is the first of our RWA special episodes this week. Mark was, according to Wendy and Cher, a lovely, gracious interviewee, and despite being completely starstruck, they managed to squeeze out a fantastic episode full of great advice, tips and insider information from the great man himself. 🙂

Mark Dawson

I’ve been a writer for years. I had a couple of novels published traditionally fifteen years ago, but no-one read them. (Truth be told, they’re not very good.) It was only when self-publishing became a viable way to get my books into the hands of readers that things really took off. These days, I’m a best-seller on Amazon, Barnes and Noble and Apple. But it wasn’t always like that. I remember, very clearly, when I couldn’t sell a thing. I had good books, but no-one could find them. Reviews were impossible, and I used to do a little dance of joy whenever MailChimp emailed me to let me know that I had a new subscriber (who wasn’t also a member of my immediate family). But I am tenacious, and I love to learn. So I spent hundreds of hours and thousands of dollars teaching myself how to make my books visible so that readers could find and, hopefully, buy them. I worked out what works and what doesn’t work, and then I used that knowledge to:

  • grow a mailing list of over 40,000 readers;
  • turn those readers into fans (and often friends);
  • build launch strategies that have allowed me to launch my books into the top #100;

I’ve had a series bought by Amazon’s Thomas & Mercer imprint. I’ve sold the movie rights to a series to a very well known Hollywood producer. Audible have bought the audio rights to all of the books in one of my series. I speak at conferences. I consult for traditional publishing, and teach them how to use the modern marketing methods that have been at the heart of my success. Other indie writers started to ask me to help them, too. I’ve always loved the give and take in the community, and I have always been happy to do what I can. In 2015, I was persuaded to do something that could be scaled: an online course. I contacted two old friends – James Blatch and John Dyer – who I had worked with when I was in the film industry. James and John have backgrounds in journalism, education and video production. We realised that we had a very complementary set of skills. We started working together as The Self Publishing Formula and launched our first course: FB Ads for Authors. We have since added a course on Twitter advertising and now we are working on YouTube and an entry level course, too. At its heart, SPF is about teaching. We give away free master classes that hold nothing back (for example, you can use our FB entry level course to start adding to your mailing list right away). We have a podcast, where we speak to some of the biggest names in publishing. And we have lots of big ideas for the future. And we would love you to be a part of it.

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SPA Girls – EP90 – Author Overwhelm Book Launch!
Jul18

SPA Girls – EP90 – Author Overwhelm Book Launch!

This week we’re launching our brand new book: Kick Author Overwhelm To The Curb!

Instead of forcing you to listen to our overwhelm stories yet again (we figured we’d talked that topic to death…), we invited three very talented self-published authors to talk to us about their writing careers and how they’ve faced and overcome author overwhelm in their lives.

Louisa George, Toni Kenyon and Karina Bliss kindly agreed to join us for this very special episode of the SPA Girls Podcast and opened up to us about their experiences of author overwhelm. They talk honestly about their writing, their cheerleaders, their challenges and the tricks and tips they have for helping to keep their focus on the writing and away from the overwhelm.

We had heaps of fun talking to three very funny, smart and accomplished authors, and we’re sure you’re going to enjoy hearing their stories too. 🙂

We hope you’ll take a moment to join us for the launch party of Kick Author Overwhelm to the Curb!

Click this link to find out more about our new book. 🙂

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SPA Girls Podcast – EP89 – Behind the Scenes with the SPA Girls Podcasters
Jul11

SPA Girls Podcast – EP89 – Behind the Scenes with the SPA Girls Podcasters

This week we decided to go a little bit behind the scenes on the SPA Girls side of things. Instead of talking about our fiction books, we talk about how the SPA Girls came about, what we were trying to achieve when we decided to start the podcast, why we’re doing what we’re doing and what we were hoping to achieve. We also talk about our branding, our mission statement, and why we decided to publish the Author Overwhelm book, having been podcasting now for 89 episodes! 🙂

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SPA Girls Podcast – EP86 – Writing in Microsoft Word
Jun20

SPA Girls Podcast – EP86 – Writing in Microsoft Word

This week we talk about the writing program no one is talking about – Microsoft Word. I’m not sure it’s actually a conspiracy (wink, wink) but we thought we’d break the silence and get the word out there. (In actual fact, we think it’s probably because Word is so ingrained into everything we do these days, that everyone assumes that there’s no point talking about it.) However, we’re pretty sure, like us, many of you are still using Word in some part of your writing process, so we decided to go through some of the tools and tips that we know about on Word, to help you upskill yourself in this wonderful, wacky Word program. From track changes to hidden characters, soft returns to right mouse clicks, we go over everything you might need! 🙂

 

https://www.office.com/ – this is where you can buy your word products.

support.office.com/en-us/article/Keyboard-shortcuts-in-Word-for-Mac

Microsoft Work shortcut keys for pc

http://shaunakelly.com/word/sharing/howtrackchangesworks.html

 

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