SPA Girls Podcast – EP04 – Facebook For Beginners

towelIn the fourth episode of the SPA Girls podcast we talk about why all romance authors should be on Facebook. Love it or hate it, the social media platform is the place to be for indie romance authors wanting to extend their platform and talk to new readers.

We talk about why you should be on there, the difference between a profile and a page, and get the hard word on the do’s and don’ts of Facebook from Shar.

Don’t miss this episode!

If you are going to do one thing online, it should be facebook. Why?

  1. The FB population is the one of the biggest countries in the world, and where the romance reader community congregate.
  2. It’s interactive.
  3. Dive in and give it a go.

 First things first 

There are two ways to use Facebook as a person (social – this is what Facebook was invented for) or as an author. Because of the rules around running a business from Facebook and you don’t choose to risk having your page closed down, then you should do the following:

  1. Set up a Personal Profile. This is where you have your friends, and people friend you.
  2. On this profile create an author page, and this is where people can like you.

Tip: Make sure you call the author page by the name you want associated with your books. Also, make it easy to understand.

Facebook Facts

  1. There is no limit on the number of pages you can create, so if you have a pen-name you can create a few.
  2. FB do not like you running a business from your personal page.
  3. A FB author page does not replace your author website. There is no argument, you MUST own your own website. FB own your author page.
  4. You can’t friend someone from your author page, you can like other pages only.
  5. FB does not show everything you post, only a percentage of people will get your posts.
  6. The more you interact with a person, the more likely you are to see their posts.
  7. Quality is much more important than quantity. 100 genuine likes from people on your author page is worth considerably more than 1000 likes with no interaction. Do not buy likes, grow your page organically.
  8. Follow authors who are successful on FB and see what they post and how they interact with their fans.
  9. Your author page is where you interact with your fans and other authors.

Do’s

  1. Join some FB author groups. Be part of a community. When you join a group you must do so through your personal profile.
  2. Be genuine.
  3. Interact positively on other authors FB pages.
  4. Post stuff that people want to see
  5. Accompany posts with a visual image, they work well, as does video.
  6. Post regularly.
  7. Be a good member of your community.
  8. Schedule posts. Spend time one day doing the weeks posts.
  9. Always reply to comments on your page. Build interaction.
  10. Share other people’s posts.
  11. Be professional.

Don’ts

  1. Don’t promote your books on other people’s sites.
  2. Don’t push your book constantly.
  3. Don’t private message people to read your book. Stay clear of controversial topics.
  4. Never buy likes. Never.

Easy steps to starting your FB Author page:

  1. Click drop down arrow on right hand side of personal page and select create page.
  2. Select Artist, Band or Public Figure
  3. Select Author, and enter your author name.
  4. You’ve created your page now, and can switch between your personal page and author page now by using the same drop down arrow on the right hand side of your personal page.
  5. Now you can go and spruce up your author page with banners, profile pictures and bios.

If you can think of a challenge, or something you need help with, then please ask us. There is no question too big or small

Links

https://www.facebook.com/business/

website – www.spagirlspodcast.com

Twitter- @spagirlspodcast

Facebook –  www.facebook.com/SPAGirlsPodcast

 

 

Author: SPA Girls

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