SPA Girls Podcast – EP437 – Facebook Ads For Beginners
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Creating and running Facebook ads has gotten a lot easier! Wondering how to delve into facebook advertising or had poor experiences in the past and wondering where you went wrong? This episode is for you!
We’re joined by Senior Marketing Manager of Written Word Media, Clayton Noblit, who’s an expert in getting authors books in front of the right readers through advertising and promotion.
Clayton generously shares his top tips for getting your ads working well, and takes us through setting up your first facebook ads, the campaign structure, as well as the best targeting, budget and ad creative tips for beginners.
We then discuss Promo Stacking, which is broadly defined as “a lot of marketing tactics conducted over a short period of time to increase your books’ rank and get more sales”.
And finally, Clayton covers off some key insights from WWM’s Author Survey 2023 results: specifically around AI and Direct Sales.
Links mentioned:
Written Word Media is the company behind promo sites like Freebooksy and Bargain Booksy. Premium membership is a must-have if you are serious about growing your author business. Premium members receive 10% off all Written Word Media promos, 14 days of advance access to inventory, access to the exclusive Limelight promotion, and much more.
Our previous podcasts with WWM are here and here
David Gaughran’s advice for authors: https://davidgaughran.com/blog/
About Clayton Noblit
Clayton Noblit is a senior marketing manager at Written Word Media. He is passionate about helping authors find their readers and finding ways to sell more books. When he’s not helping authors, he enjoys spending time with his family, playing sports, and making beverages.
www.writtenwordmedia.com
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.
⭐ Get personal online coaching with the SPA Girls each month through our $100 tier. Spots for this are strictly limited and on a first-come-first-served basis.
All the info is at http://www.patreon.com/spagirlspodcast
✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
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SPA Girls Podcast – EP421 – Book Marketing With Carrie Elks
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This week we talk to Carrie Elks about amping up your book marketing. It’s a fantastic and informative interview packed with great tips and advice that you won’t want to miss!
Carrie writes contemporary romance with a sizzling edge. Her first book, Fix You, has been translated into eight languages and made a surprise appearance on Big Brother in Brazil. Luckily for her, it wasn’t voted out. Carrie lives with her husband, two lovely children and a larger-than-life black pug called Plato. When she isn’t writing or reading, she can be found baking, drinking an occasional (!) glass of wine, or chatting on social media.
Find her at: carrieelks.com
Resources mentioned in podcast:
Skye Warren’s Ad course: https://www.authoradsintensive.com/
TikTok Sells Books Course: https://tiktoksellsbooks.com/
Theodora Taylor’s Universal Fantasies https://www.selfpublishingauthorspodcast.com/spa-girls-podcast-ep315-interview-with-theodora-taylor/
Plottr
Becca Syme https://betterfasteracademy.com/
NINC https://ninc.com/
RAM (Romance Author Mastermind) https://romanceauthormastermind.com/
Brighton Walsh https://www.youtube.com/watch?v=R2lueij-iRU
Plottr https://plottr.com/?ref=367
The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
SPA Girls – EP405 – Hotwire Your Publishing Plan For The Holidays
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We know there are still 5.5 months to go until the end of the year! But!! We think it’s important to start getting organized for the final push. Ads, blurbs, covers. In the SPA today we talk about the things you need to focus on!
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP398 – Marketing Books That Straddle Genres
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How do you market a book that doesn’t quite fit a genre – or is a mash up of more than one genre?
We talk on the SPA all the time about the importance of knowing what genre/sub genre you’re writing and what reader expectations for that genre are. But what happens if you’ve written a spectacular mashup of genres? Or you wanted to write a romance cross memoir? There’s no doubt it can be harder to market an off-genre book, so where do you start?
Questions to consider:
- Is it one or a series?
- Can you identify which genres it straddles?
- Is it worth editing it?
- Is it affecting your other sales?
- Could it work as bonus content for existing series?
- Is the cover missing the mark?
- Do you need more reviews?
- Is it a mashup because you don’t understand genre expectations?
- Beware the sunk cost fallacy – writing more books isn’t always the answer
- For a lot of writers, getting their first books out of their system is needed
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP397 – Marketing Audiobooks with Rebecca Hefner
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Author Rebecca Hefner is passionate about marketing audio books wide. After several years of struggling early on, her audiobook sales now surpass her ebook sales most months. As Rebecca says, “I had an excruciating learning curve with wide audio and want to save other authors from this torture!” She shares her best practices and tips for wide audiobook success in this must-listen episode.
Download Rebecca’s free tips for audiobook marketing here:
Self-Publishing Advice & Resources
And her (currently free!) Promo site, Indie Audiobook Deals at
indieaudiobookdeals | Instagram, Facebook, TikTok | Linktree
USA Today bestselling author Rebecca Hefner grew up in Western NC and now calls the Hudson River of NYC home. In her youth, she would sneak into her mother’s bedroom and read the romance novels stashed on the bookshelf, cementing her love of HEAs.
Before becoming an author, Rebecca had a successful twelve-year medical device sales career. After launching her own indie publishing company, she is now a full-time author who loves writing strong, complex characters who find their HEAs.
Rebecca is passionate about marketing audiobooks WIDE and runs the Indie Audiobook Deals site to help authors promote their books, as well as the Marketing Audiobooks wide facebook Group for author support. Marketing Audiobooks Wide Facebook group
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP390 – Thrifty Tips For Authors with Vanessa Vale
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This episode is for everyone who struggles with paid advertising!
Today we’re joined by romance author Vanessa Vale. When her facebook ad account was shut down, Vanessa had to learn how to sell books WITHOUT paid ads and she shares how she came up with her solid marketing strategies in the episode.
She not only writes amazing books, but also runs the Thrifty Tips For Authors group on Facebook where she shares ways to brand, market, publish, write, promote and THINK about selling books… without spending a fortune. Vanessa is also launching her very first Thrifty Tips For Authors online course in April 2023.
This is a must listen for writers of all genres!
Learn more about Vanessa’s course Thrifty Tips For Authors here: https://thriftytipsforauthors.com/courses
About Vanessa Vale
Vanessa Vale is the USA Today bestselling author of sexy romance novels, including her popular Bridgewater historical series and hot contemporary romances. With over one million books sold, Vanessa writes about unapologetic bad boys who don’t just fall in love, they fall hard. Her books are available worldwide in multiple languages in e-book, print and audio.
Within five years, Vanessa forged two pen names from scratch to seven figures—each using the strategies and techniques in the Thrifty Tips For Authors class. The beginnings of this program came when she was banned from Facebook ads, forcing her to develop strong branding and marketing steps that are enduring and withstand the changes and whims of the publishing industry.
She is still the go-to author for steamy small town romances, however has retired from her second pen name. The enduring Interstellar Brides Program is left in the capable and amazing hands of her BFF co-author.
Her Thrifty Tips for Authors group has over 2500 members (https://www.facebook.com/groups/thriftytipsforauthors )
Vanessa’s Author website: https://vanessavaleauthor.com/
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
