SPA Girls Podcast – EP258 – Nail Your Newsletter with Holly Mortimer
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This episode is a DOOZY! We’re thrilled to interview author and marketing expert, Holly Mortimer. Holly is the owner of the consulting firm, The Socialvert, and runs a successful membership base and mastermind for romance writers, The Socialvert Society. Her mission is to teach romance writers how to use digital marketing and email list building to increase their sales and cultivate a loyal fan base.
We talk all things email marketing with Holly, and get you some ‘next level’ tips that’ll have your author newsletter nailed!
About Holly Mortimer:
Holly Mortimer is a self-published author of contemporary romance and sexy women’s fiction. She’s turned her passion for travel into a romance brand that travels the world discovering romance inside small tourism towns in the UK, Europe and North America.
Based in the theatre city of Stratford, Ontario, she has self-published eight novels and is currently working on her ninth, a new sexy women’s fiction trilogy following three forty-something women as they explore their own second-chances at finding true love and personal growth.
She graduated from college with a diploma in Music Business, and spent many of years working in Nashville, TN, and then Toronto promoting up and coming singer/songwriters. It was on the road with these artists where she found her true love, writing.
Combining her love of writing and marketing, she is the owner of the consulting firm, The Socialvert and runs a successful membership base and mastermind for romance writers, The Socialvert Society. Her mission is to teach romance writers how to use digital marketing and email list building to increase their sales and cultivate a loyal fan base.
Links:
For Holly’s books:
https://hollymortimer.com/
For Holly’s author services and courses:
https://thesocialvert.com/
Visit the SPA Girls on facebook at: www.facebook.com/SPAGirlsPodcast
Watch the live recording of this episode on our SPA Girls YouTube channel
SPA Girls Podcast – EP445 – 7 Easy Tips For Building Your Newsletter List
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How the heck do you build a reader newsletter list when you’re first starting out?
We’re back with another SPA Girls minisode, to get your author career rocking. Listen up for how we built our own reader newsletters and what tools and services we recommend.
7 SIMPLE WAYS TO BUILD YOUR NEWSLETTER LIST:
- Join bookfunnel
- Provide a tasty sample
- Sign ups on social media
- Sign ups in books
- Join newsletter builder through Booksweeps etc
- Work with other authors
- Run a facebook ad to your free sample on bookfunnel
SPA Girls EP378 Be Newsletter Ninja with Tammi Labrecque https://www.selfpublishingauthorspodcast.com/?s=378
SPA Girls EP258 Nail Your Newsletter with Holly Mortimer
SPA Girls EP177 & 178 with Larissa Reynolds
SPA Girls EP424 with Damon Courtney of Bookfunnel
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.
⭐ Get personal online coaching with the SPA Girls each month through our $100 tier. Spots for this are strictly limited and on a first-come-first-served basis.
All the info is at http://www.patreon.com/spagirlspodcast
✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch our weekly show on http://www.youtube.com/c/SPAGirlsPodcast @spagirlspodcast
Make sure to subscribe wherever you listen, so you don’t miss an episode!
SPA Girls Podcast – EP426 – How To Launch A Successful Series with Helen B. Scheuerer
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Are you dreaming of an easy approach to create successful book releases? Listen up, because we’re joined again by the bestselling fantasy author, Helen Scheuerer, who shares all the secrets of a Successful Series Launch, including:
- How You Should Handle Your Book’s Backmatter
- Using Pre-Orders Effectively
- Getting ARC readers
- Running A Successful Street Team Easily
- Best Timing For Book Releases
Helen is a rare “three timer” guest on the SPA Girls Podcast. Previously she was on EP#282 A Full Time Income From One Book A Year and EP#345 How To Write A Successful Series
Helen’s latest non-fiction book for writers, How to Launch A Successful Series, has just been released and can be found on all bookstores in ebook and print.
Introducing the ultimate guide to revolutionising your book series launches: How To Launch A Successful Series! This must-read resource will equip you with the tools and knowledge to conquer the world of book launches. Inside, you’ll learn invaluable lessons, including:
- Perfecting your backmatter to optimise read-through.
- Mastering the art of timing your launches for maximum
impact and visibility. - Nailing the management of reviewers and ARC campaigns to generate buzz.
- Harnessing the power of a dedicated street team to amplify your reach.
- Unleashing the potential of pre-orders as a crucial part of your launch strategy.
- Implementing content and outreach marketing tactics that guarantee results.
- Conquering the marketing game between releases to keep your momentum soaring.
About Helen:
Helen B. Scheuerer is the bestselling fantasy author of the series, The Oremere Chronicles, Curse of the Cyren Queen and The Legends of Thezmarr.
Her work has been highly praised for its strong, flawed female characters and its action-packed plots. She also publishes advice for authors with her nonfiction series, Books For Career Authors.
Helen’s love of writing and books led her to pursue a creative writing degree and a Masters of Publishing. She has been a full-time author since 2018 and now lives amidst the mountains in New Zealand where she is constantly dreaming up new stories.
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.
⭐ Get personal online coaching with the SPA Girls each month through our $100 tier. Spots for this are strictly limited and on a first-come-first-served basis.
All the info is at http://www.patreon.com/spagirlspodcast
✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch our weekly show on http://www.youtube.com/c/SPAGirlsPodcast @spagirlspodcast
Make sure to subscribe wherever you listen, so you don’t miss an episode!
SPA Girls Podcast – EP382 – Which Course Is Right For You?
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This week Trudi and Shar go rogue … and discuss courses along with our writing friend and writing tutor Tania Hutley / Talia Hunter.
We discuss the courses we’ve done over the years on craft, marketing, self-publishing and mindset and what we’ve learned from them.
Disclaimer – we only discuss our personal experiences, and we are not affiliates for any of them with the exception of SPF.
How do you know your best learning style?
What do you need to be prepared for before you start?
How to do due diligence on the course provider
What red flags should you look for before you plunk down your $$
Mentioned in podcast:
Maggie Stiefvater
Margie Lawson – Dialogue course
Lisa Cron – SPA Girls podcast EP#249
Creative live.com
Inkers Con – Allesandra Torre – SPA Girls Podcast EP235
RWA Recordings – Jennifer Lynn Barnes
Mark Dawson – SPF courses
Becca Syme – write better faster
Udemy
Holly Darling – newsletter – we interviewed Holly (then Holly Mortimer) EP#258
Tammi Labrecque – newsletterninja.net
David Gaughran – free Starting From Zero
Steff Green – Rage Against the Manuscript
SPA Girls Podcast – EP39 – Finding Focus as an Author
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This week we decided to bring back the challenge episode. It’s the middle of winter here in New Zealand – it’s cold, wet and dreary, and we’re all feeling a little frustrated with where we’re at. So we decided to talk about finding our focus again and pushing forward in our writing careers.
We talk through the issues that we’re each having, from changing family schedules, to slipping in our usual writing and marketing routines or recovering from illness. And then we talk through the plans we have to solve some of these issues and get ourselves back on the track that we’re aiming for. Once you’ve listened to the episode, head over to the Facebook page and check out the posts on what we’re planning to do, and comment on how these things work for you in your life… 🙂
This episode began with the thought of writers we admire, and why they are so successful. To be prolific while maintaining an acceptable financial level (which will be different for all of us) a writer needs to be organised and focused. So many of us are frustrated by not having enough time. Or do we?
Circumstances change – environmental, family, work, distractions, demands on your time. Combine these with housework, cooking etc, and it becomes too easy to justify putting things off for another time or day.
Here’s a few tips to find your focus or, in our case, to refocus:
Set up your habits early.
Make a business plan for six months (more or less if that works for you) – Write down what you want to do, what you need to do, and what your goals are.
Make these visible – use a diary and/or a whiteboard with monthly and daily goals. Tick them off as you achieve them and then add more.
Use your time wisely – no e-mails or phone until you have reached your goal or target.
Be more organised – Break up the day into tasks eg. admin, writing, editing etc. and focus on what you have to do.
Be accountable – ask for help and support to achieve your goals.
Be flexible – figure out new routines when life changes for you.
Health does affect productivity and mind-set. Look after yourself and don’t burn yourself out by pushing through the work when you are not well.
Make a to do list – add audacious goals to push yourself if that’s what you need, otherwise make them realistic.
Note: It is far more important to spend your time writing than all other aspects of the business, but that doesn’t mean you should ignore them. Apply the 80:20 rule. (80 % of your time should be for writing and 20% for business).
Our Challenges
Wendy – Making herself accountable, and stop using outside influences as a crutch. Using her diary and whiteboard to make her goals visible.
Cheryl – Appreciating she can’t do it all. Looking for an assistant to help her with promotion and social media.
Trudi – Miracle morning – Concentrating on her writing, her newsletter, and perhaps Facebook.
Shar – Miracle morning – finding creativity time amongst heavy load work and volunteering. Follow along and, if you’d like to join in, tell us what your challenge is.
Change can be good. J
Steve Scott – Miracle morning
