SPA Girls Podcast – EP150 – Should I Prune My Mailing List?
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The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA – should we be pruning our mailing lists, and if so, how do we go about doing that?
This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be.
This includes everything from when to cull people from your list, how to try to re-engage with people who don’t seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.
Some sneaky tips for sexy-ing your subject lines:
- use emojis
- promise a benefit, surprise or create mystery – goal is to get folk clicking the email to open
- leave off the spammy words (GIFT! FREE! BUY MY BOOK!) writing in CAPS, and over-punctuating !!!!!!!
- split test subject lines
- try seasonal approach – tie into holiday or celebration
If you’re worried about your list, or thinking you might need to cut some people, hopefully this podcast will give you something to help you make the decision you need to make. 🙂
Some of the links we promised:
Spa Girls Podcast Episode #145 – Interview with Newsletter Ninja, Tammi Labrecque
MailChimp open rates information
Spam Filter Triggers information
Recommended Reading:
Newletter Ninja, by Tammi Labrecque
Strangers To Superfans, by David Gaughran
