SPA Girls Podcast – EP168 – 31 Marketing Ideas To Jumpstart Your Year
Podcast: Play in new window | Download
Subscribe: RSS
This year we decided to begin with something a little different… Instead of the usual “motivational and uplifting” or “beginning of the year goal setting” type show, we thought we’d give you 31 quick and easy marketing ideas that you can do each day to give you a solid start to 2019.
It’s a great way to show you how little jobs done daily can add up quickly to make something pretty great. You’ll be amazed at the results you can achieve from what seems like a tiny daily effort!
You can do each and every one of the 31 ideas that we give you and tackle one per day in January, or you could pick one of them and do it every day instead.
The important thing is to be doing something each day that will advance your author career. Little steps can help you achieve so much more than you expect!
If you’re looking for some ideas for ways to amp up your marketing in 2019, then this is the episode for you. You’ll be pleased you made the effort at the end of January, we promise. 🙂
SHOW NOTES:
One marketing thing a day that you can do to further your career in 2019:
1. Survey your email list to find out more about what they like in your books.
2. Write a short story about a character from one of your books but for a season, like So and So’s Thanksgiving.
3. Create a list of keywords to use on your amazon ads.
4. Claim your bookbub author profile. (bookbub.com)
5. Check your back matter and make sure it links to your other books or your website for an email list.
6. Have a look at an old blurb and see if you can amp it up.
7. A/B Test an email for the content or best subject line.
8. Try out a cover reveal.
9. Try out a preorder.
10. Apply for a book bub ad. (apply here)
11. Submit a book to an award. (click here for some ideas on the Publishers Weekly blog page.)
12. Sign up to HARO (Help a Reporter Out)
13. Email an author who writes in the same genre to say hi, and that you like their books.
14. Reach out to local press in your area.
15. Make sure your branding is consistent across all platforms (ie you use the same author photo across all social media, website and Amazon etc)
16. Create a Pinterest board for inspiration on your next book. (eg here’s Trudi’s one for the Firecaller series)
17. Join an author forum. (Start with Romance Divas!)
18. Create a boxed set.
19. Refresh your metadata.
20. Update your bio.
21. Start a course
22. Take one step toward improving your health.
23. Watch Alessandra Torre’s free 15-minute webinar on how to create a product display AMS ad
24. Create a “colour palette” for your author (or series) brand by uploading your cover to coolors.co and download a free palette.
25. Get a jumpstart on social media posts with this free social media calendar from Hubspot with ALL the US holidays for 2019.
26. Pick your poorest selling book – set the timer for 30 mins and write 30 taglines for it highlighting a trope – keep going no matter how whacky they are – one amongst them will be gold. Try it out on your book description page.
27. Share the love by promoting another upcoming author in your same genre on your social media and to readers (without recompense or expectation of returned favour)
28. Write a basic business plan: see Denise Grover Swank’s blog for inspiration and guidance.
29. Revisit your author pic – how old is it? Does it represent you and your genre appropriately?
30. Make a list of other authors you’d like to be associated with and use them when likening your work to theirs. eg “If you like xxx, then you’ll love xxx.”
31. Write a list of Pros and Cons for your work in either KU or wide and if what you’re doing isn’t working be brave and try the opposite.
BONUS: Get some stickers and reward yourself. (No prizes guessing where/who this baby came from!)
