SPA Girls Podcast – EP387 – TikTok For Authors With Brighton Walsh
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Do it the easy way!
Award-winning USA Today and Wall Street Journal bestselling author Brighton Walsh spent a decade as a professional photographer before taking her storytelling in a different direction and reconnecting with her first love—writing.
After getting a publishing deal, Brighton went on to become a hybrid author and is now mainly indie.
She started on TikTok in January 2022 and used mainly page flips back then which went viral immediately. She has since developed her own brand of TIKTOK-ing which continues to impress.
Today she brings you plenty of tips and tricks to start you off on the right foot.
Brighton’s Tips:
Don’t let it take over your life.
You don’t have to use your face!
Use a phone app to record so you can reuse it.
Post once a day unless it is launch week and then do 2-3 posts.
Reuse words and hooks often, but the video itself only occasionally.
Uses bookish backgrounds with candles to make the post look attractive. A similar background saves a lot of time and becomes your brand. Her photography background helped.
Encourage comments by making the post unique to you as well as be aesthetically pleasing.
Viral = 100k or more.
Be a consumer first and see what you are comfortable doing.
Do not copy other videos exactly.
Get ideas as you write the book and write them down.
Plus, so much more!
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