SPA Girls Podcast – EP408 – Branding for Authors
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This week we take an in-depth look at author brands – starting with what branding actually means, what your branding should look like as an author, and then how you can make sure your author brand is the best it can be. We talk about how newbie authors can set up a brand for the first time, and how more experienced authors can reassess your current brand and make any necessary changes.
As always, we talk about decisions we’ve made with our own books, what we’ve done to create the branding for each of our pen names, and how we use our branding to help us make decisions in our author business.
And finally, we talk about the three ‘Cs’ – Consistency, Connection, Cohesiveness – and how to use them in the branding of your author business.
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August 20, 2023
You gals always get me back on track. Thanks for your valuable advice & encouragement. I’ve got back in the groove – rough draft done for book 3. Murder at the Black Mesa Dance. I’ve been watching you on youtube first thing in the morning when I eat breakfast. New Zealand is definitely on my bucket list. Every podcast is a gold nugget. You are a positive, giggly, & daily bright spot. Writing is hard work. Each book is equivalent in the amount of research, planning, thesis, structure, creative experiment, right words, outline, defense of the theme, publishing, & review of ideas brought forth to a master’s thesis. I wrote a master’s thesis, & 2 books & a third on the way> Each took 2 to 3 years to accomplish. I’m getting faster. Hope to efficiently publish books 4 & 5 in spring & fall 2024. I know the timeline to develop characters, research. plot, outline, theme, rough draft, write, edit, format, publish. Each time the pressure to do it right, do a good job, bring forth new book from scratch is amzing. I watch the piles of paper pile up and track my words. When I read my first 2 books for at least the 50th time I still love the story I told and the town I created and the people in it. It’s an amazing feeling. Thanks for your help. ideas, and helping me to accomplish a major goal.goal.
August 29, 2023
Thank you so much Martha, what a lovely comment! Made our day 🙂
August 20, 2023
Major productivity factor is dragon naturally speaking. I gave a “ted talk” to my writer’s group. I had 2 people out of 30 give it a try. We had lots of laughs but it was a fun talk. My son bought me a super high-end microphone and I’ve gotten my dictation up to at least 97%. It still doesn’t like how I say Loretta who is one of my main secondary characters and types the Retta but there is a humorist named Retta so I just type the name in. I must chop of the end of verbs because it writes fix for fixed. I try to go slower but I don’t think it likes the combination of an Arizona drawl, a Hoosier southern accent, and a Wisconsin vowel. Eh!! My grandkids are fascinated by it. The group of them are all 7,6,5,4 and learning to read and write.