SPA Girls Podcast – EP126 – Smarter Artist Summit 2018 Debrief
Podcast: Play in new window | Download
Subscribe: RSS
This week we have extra-special guest Jami Albright on to talk about the 2018 Smarter Artist Summit, which she attended along with SPA Girl host Trudi Jaye.
Trudi and Jami talk about their highlights of the summit including listening to presentations from Michael Anderle, Michelle Spiva, Honoree Corder, as well as getting to meet the huge array of smart and savvy self publishing people who all gather every year to network, connect and learn.
They also talk about the presentation by BookBub representatives Carlyn and Julianne, getting to interview Michael Anderle, chatting to other self publishers, and basically just getting to immerse themselves in self publishing for a couple of days.
Join us as Jami Albright and Trudi Jaye break down their experiences at the 2018 Smarter Artist Summit and find out the big epiphany moments they had from the many presentations over the two days of the summit.
Smarter Artist Debrief
Conferences and Summits are a great place for making connections, gaining inspiration, and helping to validate what you do. It’s also a great to meet your heros in person.
The Smarter Artist Summit is a two-day conference run by the Sterling and Stone guys, (Sean Platt, Johnny B. Truant, and Dave W. Wright), for people to network with savvy speakers and industry professionals as well as other authors who are doing well.
A Summit is different to a conference in that there is more opportunity to network and is more indie publishing focused.
This one caters to most levels but is geared to the more experienced self-publisher. It is definitely not cheap but worth it.
Trudi’s takeaways aside from interviewing so many of the people she met who were generous and fun:
- Take yourself seriously. Be professional. Treat your writing business like a business.
- It’s all about your readers. From the very first moment you start plotting and writing your book, to connecting with your readers as an author, and then marketing your book to them once it’s done. You should be doing everything with them in mind. If you don’t know who your readers are, you’re in trouble.
- Readers like a little humour in their books. (And Michael Anderle would know.)
- Readers also want to connect to the characters in your books. If nothing else, you need to have a likeable, relatable main character who your readers will love.
- Sub plots with open loops between books in a series are one way to get readers to go from one book to the next.
- Data is good. Always get data, it helps you make the right decisions. BookBub uses data to their best advantage, and they’re very successful because of it.
- Tactics are not marketing. You need a long term strategy.
- You can’t beat meeting people in person. No matter how many Skype calls you have it’s just not the same.
- Collaboration is a difficult but worthwhile beast.
- Everything you want is on the other side of your fear. It should feel a little bit scary – if it doesn’t, you’ve waited too long to do it.
Jami believes any success she has had is due to this particular summit. Not so much from this one but it began with the relationships from her first one 3 years ago.
Takeaway: Accepting support and foster relationships in a growing and learning environment with the people you meet.
Julia Kent sent Jami’s first book out to her newsletter which was invaluable.
What was on offer:
- How to grow your full-time author income(Honorée Corder)
Honoree also talked about mindset and being more professional.
- Do’s and don’ts for a meteoric careerin fiction (Michael Anderle)
Michael Anderle was smart generous and kind.
- How to leverage data-driven best practices for marketing that converts
(Carlyn Robertson and Julianne LaBrecque from BookBub)
Carlyn and Julianne had many tips to leverage great ads but they don’t actually organize the bookbub spots.
Tips: 200-300 submissions are received every day and only 10-20% accept.
Blurb is very important. Personality of your characters using adjectives is key.
Check out the featured deals of other authors in your genre.
AB testing is so important. Keep testing.
The comment section should be filled out with as much as you can think of about your work or your achievements
- Ways to futureproof your author marketing(Michelle Spiva)
Michelle was very charismatic and had many gems including –
Feel the fear and do it anyway.
Everything you want is on the other side of your fear.
Don’t try to trick your readers into buying your books. Get them to love you instead. Connect with them and make sure your book is unputdownable.
Push and Pull
Push – A cold Audience
Not expecting a huge return – putting your name out there.
Versus
Pull – A warm audience
Advertising to people you know therefore they’re happy to buy your product.
AMS ads are push and pull advertisements because they start out cool but can lead to warm.
- Designing your book to sell from Day 1(Julie Hopkins)
Everything you do is about the reader. Know who they are and what they want from your book.
- The inside scoop on collaboration(Johnny, Sean, and Dave)
Episodes 100 – 200 List
200 What we’ve learned so far…
199 Interview with Adam Croft – Mindset and Marketing
198 Find Your Sparkle – with Julie Schooler
197 Hack Your Muse – with Kelly McClymer
196 Public Speaking For Authors – with Alena Van Arendonk
195 The Magic Pill – with Laura Van Arendonk-Baugh
194 A Day In The Life Of A Writer
193 Keep It Simple
192 Interview with Skye Warren: Money Mindset and Facebook Ads
For Authors (Part Two)
191 Interview with Skye Warren: Time Management & Advertising
For Authors (Part One)
190 Dragon Wrangling with Scott Baker: secrets for
Successful dictation
189 Interview with Patricia McLinn: Writing by the seat of
Your pants
188 Interview with Morgana Best: Writing & Marketing
Cozy Mysteries
187 Interview with Geoff Symon: Wounds & Crime Scenes
186 Interview with Natasha Bajema, WMD for Authors
185 The Writer’s Detective with Adam Richardson
183 Facebook Advertising with Maria Luis ~ Part Two
182 Facebook Advertising with Maria Luis ~ Part One
181 Learn dictation with Kilby Blades
180 Interview with Brian Meeks, Mastering Book Descriptions
179 Interview with Tara Cremin, Kobo Writing Life
178 Interview with Larissa Reynolds – Newsletters Part Two
177 Interview with Larissa Reynolds – Newsletters Part One
175 Wrangling Facebook: How To Make It Work For You
174 How To Write A Regency Romance
173 How Do You Identify Your Writing Weaknesses?
172 Interview With Dan Wood, D2D
171 Interview With Serenity Woods
169 5 Goals You Need To Make In 2019
168 Jumpstart Your 2019 Marketing with 31 Quick To Dos for Jan.
167 Scheduling For Writing Success
166 Our 2018 Roundup
165 He Said, She Said: Creating Dazzling Dialogue
164 Interview with Steffanie Holmes: Reverse Harem
163 Interview with YA author Kelly St Clare
160 Amazon Excl v Wide – things to consider and how to market
159 Interview With Kathryn LeVeque
158 Some Like It Hot – Or Not. Heat Levels In Romance
157 Interview With Louisa George
156 The Kindness Factor: Helping You Achieve More and Stress Less
155 Editing
153 Characters: From Cookie Cutter to Kapow
152 Interview with Tina Dietz: Audiobooks
151 Interview with Grace Burrowes
150 Should You Prune Your Mailing List?
149 RWNZ18 Interview with Damon Suede & Geoff Symon
148 Interview with indie superstar, Bella Andre
147 Top Ten Traits for Success
146 Write Better Faster with Becca Syme
145 Newsletter Ninja Tammi LaBrecque
144 Looking After Your Creative Health
143 Interview with Carlyn Robertson from Bookbub
142 Personal Branding For Authors with Lauren Clemett
141 Ten Free Online Tools For Authors
140 Tempting Taglines & Heartstopping Hooks
139 Findaway Voices with Kelly Lytle
138 Get Your Writing Mojo Back
137 Interview with Toni Kenyon: facebook live & serials
136 Dealing with misinformation and change in Sp-ing
134 Interview with Kevin Tumlinson, Draft2Digital
133 Interview with Sara Rosett
132 Organization For Authors – how to keep track of your
research and book details without losing your mind
131 Interview with Ricardo Fayet of Reedsy
130 Critical Care: Leveraging feedback for success
129 Brand You
128 SAS Special: Interview with Johnny B. Truant & Sean Platt
127 Industry Insiders with Damon J. Courtney of Bookfunnel
& Christine Monroe of Kobo
126 SAS Debrief with Jami Albright
125 SAS Special: Interview with Michelle Spiva
124 SAS Special : Interview With Michael Anderle
123 Sports Psychology for Authors – Interview With Nate Vella
122 Using Sub Plots To Amp Up Your Writing
121 Interview with Scott King: Outlining Your Novel
120 Pen-names Pros, Cons and Possibilities
119 Reader Engagement with Nalini Singh
118 Writing the Small Town Setting
117 Handling Negativity and Naysayers
116 Tough Mindset Questions For 2018
115 Interview With Nicola Davidson: Sex and Sensibility
114 Tropealicious
112 Interview With Honoree Corder & Ben Hale: Write Like A Boss
111 Ten Health Hacks For Writers
110 Interview with Kathryn Burnett: Your Writing Audit For Future Success
109 Interview with Melissa Storm: What Readers Want
108 Interview With Zoe Dawson: Writing Across Genres
107 Interview With Dave Chesson, The Keyword King
106 Pros and Cons of Kindle Unlimited
105 Why YOU should do Nanowrimo
104 Ten Truths For New Self Publishers
103 Find 30 Minutes A Day EXTRA!
102 Your Christmas Presence: Maximizing the Holiday Season for Authors
101 The Writing Life: Interview with Katie Cross
100 100 Episodes! Retrospective with funny moments; changing AO title
SPA Girls Podcast – EP434 – Top 3 Mindset Tips For Authors with Heather Hildenbrand
Podcast: Play in new window | Download
Subscribe: RSS
Your brain is a liar!
Heather Hildenbrand is a bestselling author and business coach for creatives. This episode she demystifies how our results are determined by our beliefs first, and our efforts, second.
Listen up for amazing (and do-able!) mindset tips for authors and how to overcome our blocks with less woo and more “do”!
About Heather:
Heather Hildenbrand was born and raised in a small town in northern Virginia where she was homeschooled through high school, and says she’s only slightly socially awkward as a result.
She’s an award winning author who has written more than 50 paranormal, urban fantasy, science fiction and contemporary romance novels, and in 2016, her Imitation series was purchased by Warner Bros and optioned for TV by Jerry Bruckheimer studios.
Heather also offers business and life coaching to authors and other creatives to create more abundance and attract the life & business they desire. A certified life coach, Reiki master, and public speaker Heather helps authors understand how to better attract their desires AND heal their wounds in the process.
Find her at:
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.
⭐ Get personal online coaching with the SPA Girls each month through our $100 tier. Spots for this are strictly limited and on a first-come-first-served basis.
All the info is at http://www.patreon.com/spagirlspodcast
✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch our weekly show on http://www.youtube.com/c/SPAGirlsPodcast @spagirlspodcast
Make sure to subscribe wherever you listen, so you don’t miss an episode!
