SPA Girls Podcast – EP150 – Should I Prune My Mailing List?
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The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA – should we be pruning our mailing lists, and if so, how do we go about doing that?
This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be.
This includes everything from when to cull people from your list, how to try to re-engage with people who don’t seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.
Some sneaky tips for sexy-ing your subject lines:
- use emojis
- promise a benefit, surprise or create mystery – goal is to get folk clicking the email to open
- leave off the spammy words (GIFT! FREE! BUY MY BOOK!) writing in CAPS, and over-punctuating !!!!!!!
- split test subject lines
- try seasonal approach – tie into holiday or celebration
If you’re worried about your list, or thinking you might need to cut some people, hopefully this podcast will give you something to help you make the decision you need to make. 🙂
Some of the links we promised:
Spa Girls Podcast Episode #145 – Interview with Newsletter Ninja, Tammi Labrecque
MailChimp open rates information
Spam Filter Triggers information
Recommended Reading:
Newletter Ninja, by Tammi Labrecque
Strangers To Superfans, by David Gaughran
Episodes 100 – 200 List
200 What we’ve learned so far…
199 Interview with Adam Croft – Mindset and Marketing
198 Find Your Sparkle – with Julie Schooler
197 Hack Your Muse – with Kelly McClymer
196 Public Speaking For Authors – with Alena Van Arendonk
195 The Magic Pill – with Laura Van Arendonk-Baugh
194 A Day In The Life Of A Writer
193 Keep It Simple
192 Interview with Skye Warren: Money Mindset and Facebook Ads
For Authors (Part Two)
191 Interview with Skye Warren: Time Management & Advertising
For Authors (Part One)
190 Dragon Wrangling with Scott Baker: secrets for
Successful dictation
189 Interview with Patricia McLinn: Writing by the seat of
Your pants
188 Interview with Morgana Best: Writing & Marketing
Cozy Mysteries
187 Interview with Geoff Symon: Wounds & Crime Scenes
186 Interview with Natasha Bajema, WMD for Authors
185 The Writer’s Detective with Adam Richardson
183 Facebook Advertising with Maria Luis ~ Part Two
182 Facebook Advertising with Maria Luis ~ Part One
181 Learn dictation with Kilby Blades
180 Interview with Brian Meeks, Mastering Book Descriptions
179 Interview with Tara Cremin, Kobo Writing Life
178 Interview with Larissa Reynolds – Newsletters Part Two
177 Interview with Larissa Reynolds – Newsletters Part One
175 Wrangling Facebook: How To Make It Work For You
174 How To Write A Regency Romance
173 How Do You Identify Your Writing Weaknesses?
172 Interview With Dan Wood, D2D
171 Interview With Serenity Woods
169 5 Goals You Need To Make In 2019
168 Jumpstart Your 2019 Marketing with 31 Quick To Dos for Jan.
167 Scheduling For Writing Success
166 Our 2018 Roundup
165 He Said, She Said: Creating Dazzling Dialogue
164 Interview with Steffanie Holmes: Reverse Harem
163 Interview with YA author Kelly St Clare
160 Amazon Excl v Wide – things to consider and how to market
159 Interview With Kathryn LeVeque
158 Some Like It Hot – Or Not. Heat Levels In Romance
157 Interview With Louisa George
156 The Kindness Factor: Helping You Achieve More and Stress Less
155 Editing
153 Characters: From Cookie Cutter to Kapow
152 Interview with Tina Dietz: Audiobooks
151 Interview with Grace Burrowes
150 Should You Prune Your Mailing List?
149 RWNZ18 Interview with Damon Suede & Geoff Symon
148 Interview with indie superstar, Bella Andre
147 Top Ten Traits for Success
146 Write Better Faster with Becca Syme
145 Newsletter Ninja Tammi LaBrecque
144 Looking After Your Creative Health
143 Interview with Carlyn Robertson from Bookbub
142 Personal Branding For Authors with Lauren Clemett
141 Ten Free Online Tools For Authors
140 Tempting Taglines & Heartstopping Hooks
139 Findaway Voices with Kelly Lytle
138 Get Your Writing Mojo Back
137 Interview with Toni Kenyon: facebook live & serials
136 Dealing with misinformation and change in Sp-ing
134 Interview with Kevin Tumlinson, Draft2Digital
133 Interview with Sara Rosett
132 Organization For Authors – how to keep track of your
research and book details without losing your mind
131 Interview with Ricardo Fayet of Reedsy
130 Critical Care: Leveraging feedback for success
129 Brand You
128 SAS Special: Interview with Johnny B. Truant & Sean Platt
127 Industry Insiders with Damon J. Courtney of Bookfunnel
& Christine Monroe of Kobo
126 SAS Debrief with Jami Albright
125 SAS Special: Interview with Michelle Spiva
124 SAS Special : Interview With Michael Anderle
123 Sports Psychology for Authors – Interview With Nate Vella
122 Using Sub Plots To Amp Up Your Writing
121 Interview with Scott King: Outlining Your Novel
120 Pen-names Pros, Cons and Possibilities
119 Reader Engagement with Nalini Singh
118 Writing the Small Town Setting
117 Handling Negativity and Naysayers
116 Tough Mindset Questions For 2018
115 Interview With Nicola Davidson: Sex and Sensibility
114 Tropealicious
112 Interview With Honoree Corder & Ben Hale: Write Like A Boss
111 Ten Health Hacks For Writers
110 Interview with Kathryn Burnett: Your Writing Audit For Future Success
109 Interview with Melissa Storm: What Readers Want
108 Interview With Zoe Dawson: Writing Across Genres
107 Interview With Dave Chesson, The Keyword King
106 Pros and Cons of Kindle Unlimited
105 Why YOU should do Nanowrimo
104 Ten Truths For New Self Publishers
103 Find 30 Minutes A Day EXTRA!
102 Your Christmas Presence: Maximizing the Holiday Season for Authors
101 The Writing Life: Interview with Katie Cross
100 100 Episodes! Retrospective with funny moments; changing AO title
SPA Girls Podcast – EP414 – Publishing Powerhouse, Kathryn Le Veque
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We’re thrilled to welcome back Kathryn Le Veque to the SPA! Kathryn is a Publishing Powerhouse, with years of experience as a bestselling author, and CEO of Dragonblade Publishing. After first interviewing her back in 2018, we wanted to discuss what industry changes she’s seen in those five plus years, and what she predicts for the future in the wider publishing landscape.
Kathryn shares her unique publishing insights and forecast, historical romance trends, why she doesn’t have an author newsletter, and behind the scenes insight of running Dragonblade.
KATHRYN LE VEQUE is a critically acclaimed, USA TODAY Bestselling author (having hit the list over 30 times), an Indie Reader bestseller, a charter Amazon All-Star author, and a #1 bestselling, award-winning, multi-published author in Medieval Historical Romance with over 150 published novels.
In addition to her own published works, Kathryn is the President/CEO of Dragonblade Publishing, Amazon’s #1 ebook publisher of Historical Romance (K-Lytics reporting July 2020). Dragonblade Publishing has become known for its commitment to quality historical romance fiction and has gained a reputation as a trusted source for engaging and well-researched novels. Through her ownership of the publishing house, Kathryn has continued to contribute to the romance genre by nurturing and supporting other authors who share her passion for historical storytelling.
Find Kathryn at: https://kathrynbouseleveque.com/
Dragonblade Publishing: https://www.dragonbladepublishing.com/
Kathryn’s previous appearance on the SPA Girls : https://www.selfpublishingauthorspodcast.com/spa-girls-podcast-ep159-interview-with-kathryn-le-veque/
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP409 – Six Figures with Short Romance – with Sadie King
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USA Today Bestseller, Sadie King has grown her publishing business from zero to six figures in less than four years, writing short instalove romances. Knowing her reader’s journey is vital to her success.
In this episode we discuss Sadie’s:
- short romance publishing strategy
- rapid release strategy
- targeted wordcounts for Amazon Kindle’s 60m, 90m and 2 hour reads categories
- Techniques for writing short fiction
- Gaining visibility especially when you’re just starting out
- Keep readers hooked from one book to the next
- Crafting a funnel for readers.
- Must-have scenes in short romance
- Making paid advertising work for short fiction
Sadie’s “must have” scenes for short romance:
- Quick meet cute
- Thrown together
- Get to the steam fast (1 – 3 steamy scenes)
- Conflict
- Resolution
- Epilogue
She is currently writing 16k – 20k words with 1500 words (approx) per chapter; 2.99 price point
Resources mentioned:
Sadie’s new non-fiction book, Writing Short Romance for Pleasure & Profit
Writing Short Romance for Pleasure and Profit: How I Became a Six Figure Author Writing Short Romance
Tammi Labrecque’s Advanced Automations Course:
You can listen to Tammi being interviewed by the SPA Girls on Episode #378
SPA Girls Podcast – EP378 – Be A Newsletter Ninja with Tammi Labrecque
Mark Dawson’s Ads For Authors course
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP319 – Reader Reach with Written Word Media
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It’s no secret that we use Written Word Media for ads and while we don’t have affiliate links, we can’t think of a reason not to try Freebooksy and Bargainbooksy.
But what would you say to them running Facebook ads for you?
Today in the SPA we have Clayton Noblit, Senior Marketing Manager, along with Grant Shepherd, Ad Fulfilment Manager at Written Word Media, and they’re here to talk to us about Reader Reach.
Reader Reach is a data-driven all-in-one ad solution that allows authors to reach thousands of readers on Facebook as efficiently as possible.
Learning how to build ad images, audience research, or writing ad copy, the setting up and running ads can be time-consuming, costly, and stressful. Reader Reach does all the heavy lifting for you. The Reader Reach team handles everything, from ad creative and copy to audience targeting and bidding.
Their goal is to help you find the right audience for your book, and let you focus on what matters most: writing your next book!
Show Notes:
How does it work?
- Reader Reach Ads are easy to book. Simply go through the checkout process, enter your book information, plus your desired run dates, and the team handles everything else. Schedule your ad campaign in 5 minutes.
- The Reader Reach Ads team designs the ad images, writes the copy, set budgets, picks the best audiences, and schedules your ads.
- Your Reader Reach Ads run for 5 days. During your campaign, the Reader Reach Ads team monitors your ads and optimizes the campaign to get the best results possible.
- The cost is currently $150 for 1 book. Usually they will do 2 ad sets, monitor them and move funds around if 1 ad is doing better than the others.
- If the ad does well you can repeat the process by having them copy it.
- All ads are done through Written Word Media Facebook pages.
- There is no price restriction for books, but$4.99 or less show the best results.
You can find Reader Reach here: https://www.writtenwordmedia.com/reader-reach
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