SPA Girls Podcast – EP161 – Cracking Christmas Promo Ideas
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With the holiday season fast approaching, the SPA Girls gathered to talk about their list of 12 Ideas For Christmas Promotion. Between the shopping, the relative wrangling, the wallet-aches and the end-of-year energy slump, it can be hard to manage your author promotion on top of that!
Listen up and we’ll (hopefully) ease your stress and you can go into the New Year refreshed and ready to rock your goals!
1.Do your own 12 days of Christmas promo
2.Plan out your FB posts, run holiday themed ads
3.Make your email newsletter festive:
-Recipes
-Links to Christmas carols
-How to decorate your Christmas tree and other tips
4.Consider a Festive cover change up
5.Build a holiday boxed set? (release for a month)
6.Reduce the price of your ebook after Christmas so all those people who got ereaders/giftcards will buy it
7.Share your Christmas Shopping/reading list.
8.Check retailer closing dates if you are loading a book in December (they may be closed) D2D suggest submitting your books before Dec 11th for all retail sites.
9.People love Christmas themed novellas, maybe plan one of these for next year.
10. Do a free giveaway, short story, novella or part one of a series as a giveaway.
11.Get a Christmas hashtag going
12. Get writing so you have a new release ready in the new year.
Helpful link:
https://www.draft2digital.com/blog/winter-holiday-is-coming/
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Episodes 100 – 200 List
200 What we’ve learned so far…
199 Interview with Adam Croft – Mindset and Marketing
198 Find Your Sparkle – with Julie Schooler
197 Hack Your Muse – with Kelly McClymer
196 Public Speaking For Authors – with Alena Van Arendonk
195 The Magic Pill – with Laura Van Arendonk-Baugh
194 A Day In The Life Of A Writer
193 Keep It Simple
192 Interview with Skye Warren: Money Mindset and Facebook Ads
For Authors (Part Two)
191 Interview with Skye Warren: Time Management & Advertising
For Authors (Part One)
190 Dragon Wrangling with Scott Baker: secrets for
Successful dictation
189 Interview with Patricia McLinn: Writing by the seat of
Your pants
188 Interview with Morgana Best: Writing & Marketing
Cozy Mysteries
187 Interview with Geoff Symon: Wounds & Crime Scenes
186 Interview with Natasha Bajema, WMD for Authors
185 The Writer’s Detective with Adam Richardson
183 Facebook Advertising with Maria Luis ~ Part Two
182 Facebook Advertising with Maria Luis ~ Part One
181 Learn dictation with Kilby Blades
180 Interview with Brian Meeks, Mastering Book Descriptions
179 Interview with Tara Cremin, Kobo Writing Life
178 Interview with Larissa Reynolds – Newsletters Part Two
177 Interview with Larissa Reynolds – Newsletters Part One
175 Wrangling Facebook: How To Make It Work For You
174 How To Write A Regency Romance
173 How Do You Identify Your Writing Weaknesses?
172 Interview With Dan Wood, D2D
171 Interview With Serenity Woods
169 5 Goals You Need To Make In 2019
168 Jumpstart Your 2019 Marketing with 31 Quick To Dos for Jan.
167 Scheduling For Writing Success
166 Our 2018 Roundup
165 He Said, She Said: Creating Dazzling Dialogue
164 Interview with Steffanie Holmes: Reverse Harem
163 Interview with YA author Kelly St Clare
160 Amazon Excl v Wide – things to consider and how to market
159 Interview With Kathryn LeVeque
158 Some Like It Hot – Or Not. Heat Levels In Romance
157 Interview With Louisa George
156 The Kindness Factor: Helping You Achieve More and Stress Less
155 Editing
153 Characters: From Cookie Cutter to Kapow
152 Interview with Tina Dietz: Audiobooks
151 Interview with Grace Burrowes
150 Should You Prune Your Mailing List?
149 RWNZ18 Interview with Damon Suede & Geoff Symon
148 Interview with indie superstar, Bella Andre
147 Top Ten Traits for Success
146 Write Better Faster with Becca Syme
145 Newsletter Ninja Tammi LaBrecque
144 Looking After Your Creative Health
143 Interview with Carlyn Robertson from Bookbub
142 Personal Branding For Authors with Lauren Clemett
141 Ten Free Online Tools For Authors
140 Tempting Taglines & Heartstopping Hooks
139 Findaway Voices with Kelly Lytle
138 Get Your Writing Mojo Back
137 Interview with Toni Kenyon: facebook live & serials
136 Dealing with misinformation and change in Sp-ing
134 Interview with Kevin Tumlinson, Draft2Digital
133 Interview with Sara Rosett
132 Organization For Authors – how to keep track of your
research and book details without losing your mind
131 Interview with Ricardo Fayet of Reedsy
130 Critical Care: Leveraging feedback for success
129 Brand You
128 SAS Special: Interview with Johnny B. Truant & Sean Platt
127 Industry Insiders with Damon J. Courtney of Bookfunnel
& Christine Monroe of Kobo
126 SAS Debrief with Jami Albright
125 SAS Special: Interview with Michelle Spiva
124 SAS Special : Interview With Michael Anderle
123 Sports Psychology for Authors – Interview With Nate Vella
122 Using Sub Plots To Amp Up Your Writing
121 Interview with Scott King: Outlining Your Novel
120 Pen-names Pros, Cons and Possibilities
119 Reader Engagement with Nalini Singh
118 Writing the Small Town Setting
117 Handling Negativity and Naysayers
116 Tough Mindset Questions For 2018
115 Interview With Nicola Davidson: Sex and Sensibility
114 Tropealicious
112 Interview With Honoree Corder & Ben Hale: Write Like A Boss
111 Ten Health Hacks For Writers
110 Interview with Kathryn Burnett: Your Writing Audit For Future Success
109 Interview with Melissa Storm: What Readers Want
108 Interview With Zoe Dawson: Writing Across Genres
107 Interview With Dave Chesson, The Keyword King
106 Pros and Cons of Kindle Unlimited
105 Why YOU should do Nanowrimo
104 Ten Truths For New Self Publishers
103 Find 30 Minutes A Day EXTRA!
102 Your Christmas Presence: Maximizing the Holiday Season for Authors
101 The Writing Life: Interview with Katie Cross
100 100 Episodes! Retrospective with funny moments; changing AO title
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Download your latest bonus Self-Publishing Tip Sheets below:
TROPETASTIC LIST OF ROMANCE TROPES
Romance Tropes Other Fictional Tropes
SELF PUBLISING JARGON: If all the weird and wonderful jargon words and phrases you’ve come across as you’ve been researching self publishing or listening to the SPA Girls podcast are confusing you, this is the list that will solve all your problems!
CRAFTING YOUR WHY STATEMENT: Sometimes, on your writer journey, things get hard. That’s when you need a why statement to remind you of the reason you started and the reason you need to keep going, no matter what!
2023 Crafting Your Why Statement
NAIL YOUR ENDINGS: Hooky chapter endings, when done properly, are the things that hold your story together. Use this cheat sheet to make sure you have an awesome hook that will keep your reading turning the pages!
WORD COUNT TRACKER: It’s great to track your progress, and these awesome trackers will tell you how far you’ve come and keep you motivated to keep going!
2023 – Word Count Tracker – A4
2023 – Word Count Tracker – Letter
AUTHOR NEWSLETTERS: Author newsletters are a vital part of any author’s marketing plan. Check out this prompt map to help you plan content and get readers engaging!
WEBSITES FOR AUTHORS: An author’s website is the centre of their marketing, where readers can go to find out more about your books. Check out this Tip Sheet for the basics of what you need to have on your website and how to make it one that readers will love!
2023 – Websites For Authors Tip Sheet
SERIES TIP SHEET: Anything you ever wanted to know about writing in series is on the pages of this tip sheet!
BLURB CHEAT SHEET: Having trouble with your blurb? This cheat sheet will give you everything you need to craft a compelling blurb!
BOOK LIST FOR PROMOS EXEMPLAR: If you’re wondering how to keep track of all the promos that you’re doing for all your books, this example of the one used by Cheryl (the most organised of use all) will keep you on track!
2022 – A Book List For Promo Exemplar
WIDE VS EXCLUSIVE: Having trouble deciding which way to go? Or just wondering what wide vs exclusive even means? Check out this tip sheet to have it all explained.
2022 – Wide Vs Exclusive Tip Sheet
PRODUCTIVITY FOR AUTHORS: The one thing you need to do is write. This cheat sheet gives you tips and ideas for making sure you keep to your writing schedule!
2022 – Productivity For Authors Cheat Sheet
MARKETING 101: Marketing is a massive part of a self publishing author’s career. This cheat sheet will give you the basics of what marketing is, and how to figure out what kind of marketing is best for you.
2022 – Marketing 101 Tip Sheet
AUTHOR BRANDING TIPS: People keep telling you to sort out your author branding, but you don’t know what they’re talking about? This cheat sheet will help demystify Author Branding so you can get started right now!
FRONT AND BACK MATTER: Wondering what to put at the front and back of your book? This tip sheet gives you all the options!
SPA Girls – BONUS Episode – RWNZ16 short interviews
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This is another bonus episode from the SPA Girls – a collection of three short interviews that we did at the RWNZ16 conference in Auckland, New Zealand. Firstly bestselling author Heather Graham talks about how she wants to take us all home with her (we didn’t say no…); agent Courtney Miller-Callihan gives a few tips on the kind of books she likes best; and the incomparable Michael Hauge talks about how to create a story that works.
BONUS EPISODE – Trudi Jaye and Talia Hunter at RWA
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This is a special bonus episode of the SPA Girls Podcast, hosted by Trudi Jaye and Talia Hunter and recorded live at RWA in San Diego. We recorded this little snippet on our last day in an attempt to give SPA Girls listeners a sense of what it was like to attend the conference. At the start of the recording we’re joined by Allyson, a Harlequin editor that we harangued into joining us in the recording. 🙂 We talk about some of the workshops that we attended, the people we met, and what we learned while we were there. I hope you enjoy it!
